Collaboration with Macallan
"I realised that if I wanted to create something for myself and assume my own identity, then I had to step away and explore something else.”
Eugene Kan, former Hypebeast editorial director, who founded MAEKAN, made the call to do just that – stepping out his comfort zone to achieve something greater.
2021 Alibaba Cloud "Sustainable Innovation Platform"
A comprehensive campaign strategy was implemented to attract optimal consumers' attention both online and offline throughout Hong Kong and the APAC region.
Collaboration with Macallan
"I realised that if I wanted to create something for myself and assume my own identity, then I had to step away and explore something else.”
Eugene Kan, former Hypebeast editorial director, who founded MAEKAN, made the call to do just that – stepping out his comfort zone to achieve something greater.
2021 Alibaba Cloud "Sustainable Innovation Platform" - 30s
Behind the Scenes
